Brand consistency across all marketing touch points is a challenge for everyone, let alone each social network. How do you make sure that you’re writing in a similar tone in your email marketing, one that matches your brand’s vibe in short videos? How do you differentiate between how you speak to those two audiences, if at all? How do you ensure that customers can recognize your brand even if it’s their first time seeing you on social media?
Social Media has reformed the way we approach food; our food culture has become digitalized and has created many fascinating trends. It starts with #foodporn, the captioning and sharing of visually appealing soon-to-be-consumed food, and goes into extremes as for trend where people are getting paid to live-streaming them cooking habits that help you gain sponsorships.
When you want to understand your brand, truly be ready to take control of your mindset that will align with your intentions and goals.
For that we understand that a brand is more than a logo or a set of colors, and it's so much more than a cover photo. A brand is how these assets will evoke emotions that will make your customers feel your message. This takes us back to building a consistent approach across every interaction your audience has with your brand. Three strategist for social media to help your food brand are:
Cover your basics
It is important you start mapping your ideas. Websites like Bubbl.us is a mind mapping tool that can help you to organize your ideas visually in ways that make sense to you and others. By mapping your ideas it will help you to stay on task and capture your thoughts quickly. You can utilize this tool daily to take notes, brainstorm new ideas, collaborate with others and to present information effectively.
Understand trends
ABT (Always be testing!) you will be constantly learning; new tools, new events to participate in, new ways to be efficient. This will give you a wider variety of things to work with- therefore, you will be able to experiment with more things and use them to generate new ideas. Websites like Statista.com and anwerthepublic.com are great way to know about your market trends.
Brand consistency
Is how you will deliver your messages to align your core values, brand promise, with your customer experience, along with your brand identity. This is what we call staying “on-brand”.
You can rely on the three Cs of communication to have a Clear objective and provide directions. Be Compelling: make a connection so your audience is engaged (This is through your content pillars: entertains, educate or emotional), and be Concise. simply, get to the point!